Marketing and Social Media
Social media platforms are imperative in this day and age if you want to successfully grow your business. I have worked with companies selling products, hospitality venues and charities and each individual business has a unique way of wanting to use social media. Social media is not always about having a large number of followers, it's the quality of the followers that matters. A business' following needs to be directly designed as if they are prospective customers, and a good social media presence can make or break a customer/business relationship.
Kitty's Tea Rooms - social media manager
I currently plan, create, product photograph and post all the content on the social platforms for Kitty's Tea Rooms, a hospitality venue in Formby. The aim of posting on socials for the owner of the business is to post announcements to current customers and to encourage and entice prospective customers. Local food influencers are consistently invited to the tearooms for further exposure to the cafe. Followers have grown three-fold and many new customers found us through social media, showing that social media management is crucial even for the smallest of businesses.
The Little Red Box - social media manager
I volunteer for a local charity called The Little Red Box, raising funds and donations such as period products and general hygiene products for young people of Sefton. On top of this, I run the social media accounts for The Little Red Box. It is crucial for the charity to reach schools that are currently involved with the programme or prospective schools that may still need help from us. Since taking over the socials, we have had an influx of volunteers join us after seeing consistent and concise posts on Facebook, Twitter. TikTok and Instagram. We have gained the vital help we needed to deliver hundreds of period start packs for young children in primary schools across Liverpool, Sefton and surrounding areas.
ThinK Wine group - marketing assistant
The marketing director and I managed all ThinK Wine Group social media accounts. I developed crucial strategic content marketing skills and tools to enhance all social media platforms based on a target audience persona, e.g. I aided the growth of ThinK's Instagram page from 4K followers to 16K followers.
We Are Social Nation - Marketing Assistant
A digital and influencer marketing agency, also ThinK Wine Groups sister company. We worked closely with companies wanting to expand their online presence in order to boost their businesses. I created websites for companies, aided businesses in speaking to respective influencers that fit their brands and provided a natural and personal element to their digital marketing strategies.